Netflix: Entergalactic Movie Launch
Role: Creative Director
A launch campaign for Entergalactic that introduced a new “vibe board” format—using motion-driven aesthetic cues like fashion, sneakers, and street art to attract audiences beyond traditional plot-led promotion. As Creative Director, I developed the concept and led execution end-to-end, translating cultural signals into a distinct, scroll-stopping discovery experience.
Netflix: Heartbreak High Show Launch:
Role: Creative Director
A discovery-driven launch for Heartbreak High that introduced and tested a new VibeBoard format—using bold color, pattern, tone, and provocative visual cues to reflect the show’s energy. As Creative Director, I led the concept and execution end-to-end, combining dynamic motion and talent-driven assets to create a brand-new, distinctive and high-performing product experience.
Kenmore Holiday Social Campaign
Role: Content Designer
A holiday campaign for Kenmore that reframed appliances as magical, gift-worthy experiences, told through a childlike lens and rooted in the craft of making a house a home. As Senior Writer, Creative Director, and Content Designer, I co-developed the concept and led scripting, social storytelling, and brand voice across the campaign and broader @kenmoreappliances identity. I also helped shape the content strategy and UX writing systems across social and digital touchpoints, defining messaging hierarchy, editorial structure, campaign language, and weekly content frameworks to create a cohesive and emotionally resonant brand experience.
Blosm Dating App Creation
Role: Content Designer
A concept for a dating app designed to eliminate misrepresentation, prioritizing authenticity through stricter profile standards and verification-driven features to reduce wasted time and mismatched expectations.
As Content Designer, I led the concept, positioning, and user experience strategy, reframing online dating around trust, transparency, and behavioral clarity. I also developed the UX writing system and content hierarchy across the product experience, including onboarding flows, profile structures, prompts, verification language, navigation, and interaction patterns designed to create a more intuitive and credible user experience.
